Who We Are — the Platform Families Trust Before They Tour
CareGrade™ is California's premier senior living comparison platform. Before families tour a community, they research it — and today that research happens here. We score every community with the SeniorTrust™ Score, ground it in state licensing and inspection records, and give families the CompareWhy™ clarity they need to choose with confidence. When they shortlist your community, they arrive informed, prepared, and ready to move.
What We Do for Providers
Four ways to put your best foot forward with the families searching right now.
Claim & Verify Your Profile
Your community is already on CareGrade™ — claiming it is free. Verify your license, correct your details, and manage the information families see. A verified profile signals you have nothing to hide.
Membership Plans
From Small Home Plus for residential care homes to Select and Signature for larger communities — add photos, events, and highlights, and track profile views, favorites, and CareCircle™ saves from your Provider Portal dashboard.
Referral Program
Receive qualified family referrals with clear care needs, budgets, and timelines. Follow every introduction through your dashboard referral pipeline — and with a transparent per-move-in agreement, fees are only associated with move-ins, so your investment stays tied to real results.
CareGrade™ Signature
Our invitation-only premier tier for eligible A-grade communities — homepage hero rotation, priority placement, and advanced performance insights. Limited to 50 communities statewide.
Compare plans in detail on the membership benefits page.
Why Partner With Us
Senior living is built on relationships. Ours starts with trust.
Families Decide Here First
Families use CareGrade™ to compare communities side by side — scores, pricing, inspections, and evidence — long before they call or tour. Being part of that comparison means you are in the conversation from day one, not discovered after the decision is made.
Transparency Builds Trust
Our SeniorTrust™ Score shows families the documentation behind your rating — licensing history, inspection outcomes, and the evidence behind every category. Communities that do the work finally get credit for it.
Qualified, Not Cold, Leads
A family that reaches out through CareGrade™ already knows your care type, your pricing range, and your strengths. Referrals arrive with shared care needs, budgets, and timelines — the kind of introduction that converts.
The Concierge Who Introduces Families to Your Community
Clara is CareGrade™'s AI care concierge — available around the clock to answer questions, understand a family's care needs, budget, and timeline, and guide them toward communities that genuinely fit. When your profile is complete and accurate, Clara can confidently recommend you to exactly the right families at exactly the right moment.
Learn more about ClaraAnswers, anytime
Families get honest guidance at 2am — not a voicemail box.
Right-fit matching
Clara surfaces communities that match each family’s real needs.
CareCircle™ — Where Family Decisions Actually Happen
Choosing a community is a family decision. CareCircle™ is the shared space where it gets made.
The whole family, one workspace
CareCircle™ brings siblings, spouses, and adult children together — shared shortlists, priorities, notes, and reminders in a single place.
Serious contenders only
A community added to a family’s circle is a real candidate — researched, compared, and shortlisted, not a cold name on a directory.
Engagement you can see
Favorites, views, and referral requests from circles show up in your provider dashboard, so you always know how families are responding.
Ready to Be Discovered by the Right Families?
Claiming your profile is free and takes minutes. Everything else — your photos, your events, your story — is up to you.
Questions first? Email us at providers@icaregrade.com — we answer every message.